Sharp thinking for founders who want to know why, not just what.
Research from Baymard, IHL, Forrester, and Nielsen. Cut down to what DTC founders actually need.
Your 1.2% Conversion Rate Isn't a Traffic Problem
Most founders pour budget into ads assuming low conversion is a targeting issue. According to Baymard Institute research, it almost never is.
Your 1.2% Conversion Rate Isn't a Traffic Problem
Most founders pour budget into ads assuming low conversion is a targeting issue. According to Baymard Institute research, it almost never is.
Cart Abandonment Isn't a Pricing Problem
The default response to high abandonment rates is discounting. For most DTC brands, that's exactly the wrong move. The research explains why.
Out-of-Stock Isn't a Supply Problem. It's a Demand Signal
Most founders treat stockouts as a supply chain failure. They're actually the highest-quality demand data your store generates. The question is whether anyone is reading them.
The 45-Second Window: Why Shoppers Leave and What AI Can Do About It
A product page visitor who doesn't convert has typically spent less than a minute on the page. That window is shorter than most founders realise. It also changes everything about what intervention should look like.
Stop Building a Better FAQ Page
Founders spend weeks perfecting their FAQ section. Here's the uncomfortable truth: almost no shopper who has a question will ever go looking for it.
Your Best-Selling Data Is Lying to You
Bestseller rankings show what sold. They hide something far more valuable: the demand that existed but was never fulfilled. That invisible demand is often larger than your top-line sales numbers suggest.